Meta's advertising platform — spanning Facebook and Instagram — reaches over 700 million Indians and offers the most sophisticated audience targeting available in digital marketing. SeoLizards' Meta advertising specialists design, manage and continuously optimise campaigns that efficiently acquire customers, generate leads and drive ecommerce sales at scale.
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End-to-end campaign management across all Meta ad formats and placements — Feed, Stories, Reels, Marketplace and Audience Network — with objectives from awareness to purchase.
Sophisticated audience strategies using Core Audiences, Custom Audiences and Lookalike Audiences to reach new high-value prospects and re-engage existing customers.
High-converting ad creative production — static images, carousel ads, video and Story formats — with persuasive copy that stops the scroll and drives action.
Full Meta Pixel implementation, Conversions API setup and custom event tracking to ensure accurate attribution and give Meta's algorithm the signals it needs to optimise effectively.
Data-driven budget management and campaign scaling strategies that systematically increase return on ad spend as winning audiences and creatives are identified.
Weekly performance summaries and monthly detailed reports covering spend, reach, impressions, CTR, CPC, conversions, CPA and ROAS by campaign, audience and creative.
Deep dive into your business model, customer profiles, competitors' ads and account history to develop an evidence-based Meta advertising strategy.
Development of campaign structure, audience strategy, creative briefs and ad copy — then full technical build-out in Meta Ads Manager with conversion tracking verified.
Campaign launch with systematic creative and audience A/B testing from day one to rapidly identify the top performers for scaling.
Weekly optimisation rounds — pausing underperformers, scaling winners, refreshing creative and expanding successful audiences — to drive continuous ROAS improvement.
Meta advertising refers to paid advertising on Facebook and Instagram, both owned by Meta. It's one of the world's most powerful digital marketing platforms, offering unmatched audience targeting based on demographics, interests, behaviours and life events across 3 billion+ monthly active users.
Meta advertising costs vary by industry and objective. In India, CPMs (cost per 1,000 impressions) typically range from ₹50–200 and CPCs from ₹3–30 for consumer categories. Lead generation campaigns typically cost ₹300–2,000 per lead depending on industry and audience quality.
ROAS (Return on Ad Spend) measures how much revenue you earn for every rupee spent on ads. A ROAS of 3× (₹3 earned per ₹1 spent) is generally considered acceptable; 5–8× is strong for most ecommerce categories. We benchmark your ROAS against industry standards and work to continuously improve it.
Yes. Our in-house design and copywriting team produces all ad creatives — images, videos, carousels and Story formats. We develop creative concepts aligned to your brand guidelines and proven direct-response principles, then test multiple variants to find your best performers.
We build audiences using Meta's Detailed Targeting (demographics, interests, behaviours), Custom Audiences (your website visitors, customer lists and app users) and Lookalike Audiences (users similar to your best customers). We then test multiple audience segments and allocate budget to those delivering the best results.
Most campaigns show meaningful performance data within the first 2 weeks. The Meta algorithm requires approximately 50 conversion events per ad set to exit the learning phase. For campaigns with sufficient budget, we typically achieve stable, optimised performance within 3–4 weeks of launch.
We know how to refresh hooks, segment audiences and connect Meta traffic to better post-click outcomes.
Creative fatigue is tackled with clear testing plans and fresh messaging angles.
Prospecting, warm and retention audiences are treated differently for better control.
We optimise the full path from ad click to product page to purchase.
Budgets are increased based on signal quality, not guesswork.
Creative testing and funnel cleanup that improved acquisition efficiency across Meta campaigns.
Meta advertising engagement across prospecting, retargeting and catalog campaigns.
Creative fatigue and weak landing page alignment were pushing up CPA even as spend increased.
We refreshed the creative library, segmented audiences by buyer stage and improved product page messaging for ad traffic.
CPA dropped, ROAS improved and the brand could scale campaigns more confidently.
Feedback from businesses that trust SeoLizards with growth-focused marketing execution.
“The creative testing framework alone made a huge difference. We stopped guessing and started scaling what was working.”
“SeoLizards improved both our prospecting and retargeting efficiency. The numbers finally felt predictable.”
Creative testing, audience targeting and conversion tracking for Facebook and Instagram ad performance.