Google Ads puts your brand in front of customers at the exact moment they're searching for what you offer — the highest-intent advertising channel available. SeoLizards' certified Google Ads specialists manage every aspect of your campaigns, from keyword strategy and ad creation to bid management and conversion optimisation, maximising your return on every rupee spent.
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Expert search campaign management with tightly themed ad groups, Quality Score optimisation and match type strategies that drive qualified clicks at the lowest possible CPC.
Strategic display campaigns across Google's two million+ partner sites using custom affinity audiences and remarketing lists to build brand awareness and re-engage prospects.
Full Performance Max campaign management harnessing Google's AI across Search, Display, YouTube, Gmail and Shopping simultaneously for maximum reach and conversion volume.
Merchant Center optimisation and Shopping campaign management for ecommerce brands, ensuring your products appear with images and prices when shoppers are ready to buy.
Comprehensive Google Tag Manager and Google Ads conversion tracking setup, with landing page CRO to maximise the value of every paid click.
Advanced bid strategy management — Smart Bidding, manual CPC and target ROAS — with continuous keyword expansion, negative keyword management and Quality Score improvement.
Full audit of your existing Google Ads account (or competitive research for new accounts), establishing clear conversion goals, budget allocation and performance benchmarks.
Development of a logically structured campaign and ad group architecture with compelling, high-Quality-Score ads and relevant landing pages for each theme.
Campaign launch with systematic A/B testing of ad copy, landing pages and bidding strategies to rapidly identify the most effective combinations.
Weekly bid adjustments, negative keyword refinement, audience bid modifiers and budget reallocation to continuously improve CPA and ROAS as your account matures.
Google Ads is an auction-based system where advertisers bid on keywords. When a user searches for a term you're bidding on, Google runs an instant auction to determine which ads appear and in what order, based on your bid, Quality Score and Ad Rank. You pay only when someone clicks your ad.
Average Google Search CTR is 3–5% for most industries. High-performing campaigns in competitive categories achieve 8–12%. We benchmark your CTR against industry averages and systematically improve it through ad copy testing and Quality Score optimisation.
Minimum effective budgets depend on your industry CPC. We recommend starting with at least ₹50,000/month for most B2C campaigns and ₹1–2 lakh/month for competitive B2B or high-CPC industries to gather sufficient data for optimisation. We'll provide a specific recommendation after researching your market.
Quality Score is Google's measure of your ad's relevance and quality, rated 1–10. It affects both your ad rank and the CPC you pay. A higher Quality Score means better ad positions at lower costs. We optimise for Quality Score through relevant ad copy, tightly themed ad groups and high-quality landing pages.
Yes. We manage complete Google Shopping programmes including Merchant Center setup and optimisation, feed management, campaign structure and bidding strategies. Shopping ads typically deliver the highest ROAS for ecommerce brands.
We improve ROI through Quality Score improvements (reducing CPC), conversion rate optimisation (getting more from each click), smart bidding implementation (paying the right price for each click), negative keyword expansion (eliminating wasted spend) and continuous creative testing.
Our Google Ads management is built around intent, tracking accuracy and rapid performance iteration.
We map campaigns to the search terms most likely to convert.
Every important lead action is validated before budget is scaled.
For ecommerce accounts, feeds and product data are treated as performance levers.
We iterate across ads, audiences and landing pages to improve results continually.
Capturing high-intent search demand with better campaign structure and conversion tracking.
Google Ads management across search, remarketing and landing page optimisation.
The account attracted many clicks but too few sales-ready leads due to broad targeting and weak tracking.
We rebuilt keyword groups by intent, tightened negatives, improved landing pages and aligned bidding to qualified conversion actions.
Lead quality increased, CPL fell and the company captured more demand from high-value search queries.
Feedback from businesses that trust SeoLizards with growth-focused marketing execution.
“They rebuilt our account around real search intent and the lead quality difference was immediate.”
“SeoLizards gave us much clearer visibility into which campaigns were generating actual opportunities, not just clicks.”
We use Google’s paid media and measurement tools to maximise lead quality and search intent capture.