Amazon is India's most influential e-commerce platform and its advertising ecosystem has become essential for brands seeking to grow product visibility and sales. SeoLizards' Amazon advertising specialists manage every aspect of your Sponsored Products, Sponsored Brands and Display campaigns, continuously optimising to lower your ACOS and maximise sales velocity.
Get Free SEO AuditTailored solutions designed to drive measurable results for your business.
Expert management of Sponsored Products campaigns using automatic and manual targeting strategies, progressive keyword mining and bid optimisation to dominate category search results.
Strategic Sponsored Brands campaigns featuring your brand logo and custom headline, plus Amazon DSP display ads for retargeting and competitive conquesting.
Professional Amazon Brand Store design and optimisation to create a premium brand destination that cross-sells products and builds brand loyalty within the Amazon ecosystem.
Data-driven campaign management focused on systematically reducing your Advertising Cost of Sale while maintaining or growing sales volume and market share.
Comprehensive Amazon-specific keyword research identifying high-volume, profitable search terms your target customers use — including long-tail variations that competitors ignore.
In-depth competitive intelligence on rival sellers' ad strategies, pricing and keyword targets, informing bid strategies that steal market share efficiently.
Complete audit of your existing campaigns, product listings, keyword coverage and ACOS data to identify immediate optimisation opportunities and structural improvements.
Rebuild or structure campaigns using best-practice ad group architecture with tightly themed keyword groups and appropriate match types for each product.
Campaign launch with parallel auto and manual targeting campaigns to harvest new keywords, plus Sponsored Brands testing with different creative approaches.
Weekly bid adjustments, search term mining from auto campaigns, negative keyword refinement and budget reallocation to continuously improve ACOS and scale profitable campaigns.
Amazon ads are shown to shoppers while they browse Amazon — in search results, on product pages and on Amazon-owned properties. Sponsored Products target specific keywords or products; the ads appear when a shopper searches for those terms. You pay per click (CPC model).
ACOS (Advertising Cost of Sale) is the percentage of sales revenue spent on advertising. It equals (ad spend ÷ ad-attributed sales) × 100. A good ACOS depends on your margins — brands with 60% product margins can afford 30–40% ACOS; those with 30% margins need to target 15% or below.
Amazon's main ad types are: Sponsored Products (keyword and product targeting in search results), Sponsored Brands (banner ads featuring your brand and multiple products), Sponsored Display (on-Amazon and off-Amazon display retargeting) and Amazon DSP (programmatic display and video).
Yes. We manage advertising on Amazon.in for Indian marketplace brands and on Amazon.com, Amazon.co.uk, Amazon.de and other global marketplaces. We understand the category dynamics, competitor landscape and shopper behaviour specific to each marketplace.
Amazon ad budgets depend on your category competitiveness and sales targets. We typically recommend starting with 15–20% of your target monthly sales revenue as ad spend, adjusting based on ACOS performance. For new product launches, a higher initial budget accelerates ranking velocity.
Sponsored Products campaigns begin generating impressions and clicks within 24–48 hours of approval. Meaningful ACOS optimisation typically requires 2–4 weeks of data. Organic ranking improvements from sales velocity driven by ads typically develop over 4–8 weeks.
Our Amazon advertising work balances keyword strategy, campaign control and listing conversion so spend drives profitable sales.
We identify profitable long-tail demand and aggressively remove wasted spend.
Creative and PDP quality are improved alongside ad performance.
ACoS, TACoS and margin are considered before scale decisions are made.
We show how ads influence both attributed and total retail performance.
Improving sponsored campaign efficiency while lifting total marketplace sales.
Amazon ads management across Sponsored Products, Sponsored Brands and listing optimisation support.
The seller was overspending on broad terms and lacked a clear structure linking ads to listing quality and profitability.
We refined campaign segmentation, expanded profitable long-tail keywords and improved PDP assets for paid traffic conversion.
Advertising efficiency improved, total sales increased and the account gained better control over profitable scaling.
Feedback from businesses that trust SeoLizards with growth-focused marketing execution.
“They improved our ad structure and listing quality together, which made a big difference to both sales and ACoS.”
“SeoLizards gave us far better control over profitable scaling and removed a lot of wasted spend.”
We manage Amazon campaigns with retail intelligence, keyword tools and marketplace reporting.